Pilates by Felicity Last updated: 30th June, 2026
Pilates by Felicity ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use and protect your personal data when you visit our website, book classes, or interact with us.
If you have any questions about this policy or how we handle your data, please contact us at [email protected].
1. Who We Are
Pilates by Felicity is a sole trader business based in Oxshott, Surrey, offering Pilates classes, private sessions, and wellness facilities including an infrared sauna and cold plunge.
For the purposes of UK data protection law, Pilates by Felicity is the "data controller" of your personal information.
2. Information We Collect
We may collect the following categories of personal data:
Contact and account information — name, email address, phone number, postal address, collected when you book a class, sign up to our newsletter, or contact us.
Booking and payment information — class bookings, attendance history, and payment details, processed via our booking platform, Momence. We do not store full payment card details ourselves; these are handled securely by Momence and its payment processor.
Health information — where you complete a client intake form, we may collect details about injuries, medical conditions, pregnancy, or other health information relevant to your safe participation in classes. This is classified as "special category data" under UK GDPR and is handled with additional care, as set out in Section 5 below.
Website usage data — information collected automatically when you visit our website, including IP address, browser type, pages visited, and how you arrived at our site, via cookies and analytics tools.
Marketing preferences — your communication preferences and engagement with our marketing emails, if you have opted in to receive them.
3. How We Use Your Information
We use your personal data to:
Process and manage your class bookings and payments
Provide safe and appropriately tailored Pilates instruction, taking into account any health information you've shared
Communicate with you about your bookings, classes, or account
Send marketing communications, where you have opted in (you can unsubscribe at any time)
Understand how visitors use our website, to improve our content and services
Comply with our legal and regulatory obligations
4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal grounds to process your data:
Contract — to fulfil our booking and class obligations to you
Consent — for marketing communications and non-essential cookies, which you can withdraw at any time
Legitimate interests — for website analytics and improving our services
Explicit consent — for processing health information, given the sensitive nature of this data
5. Health Information
Where you provide health information via an intake form, this is used solely to ensure classes and sessions are taught safely and appropriately for you. This information:
Is only accessed by Felicity and any staff directly involved in delivering your sessions
Is not used for any marketing purpose
Is stored securely and retained only for as long as necessary for your ongoing participation, or as required by law
Will only be processed with your explicit consent, which you give when completing the intake form
You can ask to update or remove this information at any time by contacting us.
6. Cookies and Analytics
Our website uses cookies and similar technologies to:
Understand how visitors use our site (analytics)
Personalise marketing content and measure the effectiveness of our campaigns
You can manage or withdraw your cookie consent at any time via our cookie banner or your browser settings. Disabling non-essential cookies will not affect your ability to book classes or use core site features.
7. Sharing Your Information
We may share your personal data with:
Momence, our booking and payment platform provider
Analytics and marketing providers, to help us understand site usage and deliver marketing communications
Professional advisors, where necessary (e.g. accountants, legal advisors)
Regulatory or legal authorities, where required by law
We do not sell your personal data to third parties.
8. Data Retention
We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Health information is reviewed periodically and deleted when no longer needed for your safe participation in classes.
9. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, in certain circumstances
Object to or restrict certain processing
Withdraw consent at any time, where processing is based on consent
Data portability, where applicable
Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled
To exercise any of these rights, please contact us at [email protected].
10. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
11. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.
12. Contact Us
If you have any questions about this policy or how we handle your personal data, please contact:
Pilates by Felicity [email protected] 5 Goldrings Road, Oxshott, Surrey, KT22 0QP
You can also contact the Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about how your data is handled.